Delighted Stupid Wind | Empire Illusion » PPC http://www.dswei.com Dreamland of Business, On the Way Sat, 13 Aug 2011 22:17:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Google Adwords Quality Score http://www.dswei.com/2009/12/google-adwords-quality-score/ http://www.dswei.com/2009/12/google-adwords-quality-score/#comments Wed, 09 Dec 2009 06:04:14 +0000 Kent http://www.dswei.com/?p=196 The orginal content comes from Gorgon’s PPC blog, it’s so cool, and here is his link:  http://www.gordonchoi.com/google-adwords-quality-score-for-beginners-20090518

Google’s pay-per-click advertising system Adwords determines ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating quality. To master Adwords, you will need to first understand Google’s Quality Score algorithm.

Google’s Official Guides on Adwords Quality Score

Adwords Quality Score is calculated every time your keyword is eligible to trigger an ad and the Quality Score algorithm varies on whether it is affecting ads on Google and the Search Network or ads on the Content Network:

Improving your keywords’ Quality Score is the best way to get your ads to appear above Google’s organic search results:

Quality Score is calculated for contextually-targeted and placement-targeted ads:

Landing page quality and landing page load time both contribute towards the calculation of Adwords Quality Score:

Click through rate (CTR) is one of the most important factors in determining your keywords’ Quality Score, but you still should not forget other factors:

Tips from Other Adwords Experts on Quality Score

Major Quality Score updates (via the Inside Adwords Blog)

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]]> http://www.dswei.com/2009/12/google-adwords-quality-score/feed/ 4 Top Six Free Great PPC Tools http://www.dswei.com/2009/11/top-six-free-great-ppc-tools/ http://www.dswei.com/2009/11/top-six-free-great-ppc-tools/#comments Sat, 28 Nov 2009 04:37:34 +0000 Kent http://www.dswei.com/?p=187
  • Google Adwords Editor:  http://www.google.com/intl/zh-CN/adwordseditor

    • AdWords Editor is a free Google application that you download onto your desktop. It allows you to work offline and upload your changes when you are ready

  • Adwords Wrapper: http://www.mikes-marketing-tools.com/adwords-wrapper.html

    • A free tool brought to you by Mike’s Marketing Tools that quickly and easily changes a raw search term into one or all of Google’s match types.

  • Keyword Combiner: http://www.searchenginepromotionhelp.com/m/keywords-combiner/word-combinations.php

    • Quickly merge two or three lists of words.

  • Google Angency Toolkit: http://www.google.com/agencytoolkit/

    • It’s a one stop shop for all the resources that Google offers agencies and individual advertisers.

  • Keywords Typo Generator  http://www.seochat.com/seo-tools/keyword-typo-generator/

    • It’s used to look for some keywords which people will type by mistake

  • Visual Thesaurus

    • OK so this one is not 100% free but for $2.95 a month we decided it is close enough! Basically the visual thesaurus helps you find new synonyms while displaying them in a handy word map. ]]> http://www.dswei.com/2009/11/top-six-free-great-ppc-tools/feed/ 0 SEO Situation In China and US http://www.dswei.com/2009/10/seo-situation-in-china-and-us/ http://www.dswei.com/2009/10/seo-situation-in-china-and-us/#comments Sat, 31 Oct 2009 14:59:15 +0000 Kent http://www.dswei.com/?p=150 I’m working on SEO for many years, at the beginning mainly for chinese SEO, and now I turn my business to be english SEO.

    SEO was a new stuff just five years ago, everybody think it’s amazing to rank.

    and now almost everyone konws about SEO, expecially in china, the export industry, the internet is the mainly way for them to show the products, and SEO can help them rank better, that means it’s easier for people all over the world to find them, and once they are contacted, there will be business, make a lot of money.

    So there is market here,  there are lots of export companies want to export and get more leads and inquires.

    But for US market, I find so many SEO & PPC(SEM) companies,  I’m sure even in the street if you ask somebody about the SEO, they will konw that.  The problem in US is the high price for SEO and for PPC services, not only the HR cost, but also the business itself.

    So there is a market here, in China you can low down your SEO cost and have more people working on you SEO project. Not only the onsite SEO stuff: keywords, meta, PR sculpting, search engine friendly url and so on, but also the offsite ongoing link building, link exchange, the directories submission, link baith stuff, we can say everything  US people can do in the SEO and PPC, we can do in china.

    You konw why? Because our team leader is from US!

    He came to china two years ago, built the seo team and develop his own business now in china.

    We have 24 hours SEO call center suppor!

    We have experienced team working on your website!

    We can low down your cost for SEO and SEM projects!

    If you have some SEO projects or PPC projects, you can contact us via i#dswei.com or just leave a comment below.   I’m sure you’ll get a great experience for your rank and bacnklinks.

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