Delighted Stupid Wind | Empire Illusion » adwords http://www.dswei.com Dreamland of Business, On the Way Sat, 13 Aug 2011 22:17:02 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Make the most of your Google AdWords reports http://www.dswei.com/2010/03/make-the-most-of-your-google-adwords-reports/ http://www.dswei.com/2010/03/make-the-most-of-your-google-adwords-reports/#comments Thu, 11 Mar 2010 15:04:50 +0000 Kent http://www.dswei.com/?p=275 One “mistake” that we consistently see when conducting one of our AdWords account audit and strategy sessions or when beginning work with a new client is that the AdWords report center is not used effectively, or maybe even not at all. In order to know what is working, what is not working and how to make your account better you need to make use of this feature.
You can access the report center by clicking the “Reporting” tab found at the top of the AdWords user interface and selecting reports.


Once the next screen loads you will find reports ranging from individual keyword performance to ad performance – even discovering the exact search queries that are being made on Google.com that then show your ad and delivered a visitor to your site.

There are 11 reports in all.

At the very least, we recommend running an Account Performance report for the past few months at a week-by-week basis to spot major trends.

A few of the other reports we recommend utilizing on a regular basis are:

  • Placement/Keyword Performance: a favorite. This report will allow you to view performance data for every keyword in your account and discover how often each particular keyword shows your ad, how many clicks a keyword generates, how many conversions a keyword is responsible for and more.
  • Search Query Performance: one of our other favorites! This will allow you to see the exact search queries being made on Google.com that then show your ad and generated a visitor to your site by way of your ad being clicked. This is an exceptional report for identifying new keywords to be added and also, new negative keywords.
  • Placement Performance: a newer favorite! This will allow you to see specific performance for any website placement you have added to your content network campaigns.

It should be noted that both the Search Query Performance report and the Placement Performance report can be run directly in the AdWords user interface for any date range that you decide to select. For small, quick changes to your account on a frequent basis this is the best way to utilize these reporting features.

However, we prefer to run these two specific reports via the report center for extended date periods and then download the data that is populated into Microsoft Excel spreadsheets. This way you have a great deal of data at your disposal all at once, allowing for greater sweeping changes, which can be conducted in AdWords Editor for robust optimizations to your AdWords account.

Whichever way you personally choose to utilize Google AdWords reports, it’s imperative to take advantage of them (especially the three highlighted above). By doing so you will be able to out perform your competition; and if you use all 11 of them, there will be no stopping your ads.

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]]> http://www.dswei.com/2010/03/make-the-most-of-your-google-adwords-reports/feed/ 0 Google Adwords Quality Score http://www.dswei.com/2009/12/google-adwords-quality-score/ http://www.dswei.com/2009/12/google-adwords-quality-score/#comments Wed, 09 Dec 2009 06:04:14 +0000 Kent http://www.dswei.com/?p=196 The orginal content comes from Gorgon’s PPC blog, it’s so cool, and here is his link:  http://www.gordonchoi.com/google-adwords-quality-score-for-beginners-20090518

Google’s pay-per-click advertising system Adwords determines ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating quality. To master Adwords, you will need to first understand Google’s Quality Score algorithm.

Google’s Official Guides on Adwords Quality Score

Adwords Quality Score is calculated every time your keyword is eligible to trigger an ad and the Quality Score algorithm varies on whether it is affecting ads on Google and the Search Network or ads on the Content Network:

Improving your keywords’ Quality Score is the best way to get your ads to appear above Google’s organic search results:

Quality Score is calculated for contextually-targeted and placement-targeted ads:

Landing page quality and landing page load time both contribute towards the calculation of Adwords Quality Score:

Click through rate (CTR) is one of the most important factors in determining your keywords’ Quality Score, but you still should not forget other factors:

Tips from Other Adwords Experts on Quality Score

Major Quality Score updates (via the Inside Adwords Blog)

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]]> http://www.dswei.com/2009/12/google-adwords-quality-score/feed/ 4 Top Six Free Great PPC Tools http://www.dswei.com/2009/11/top-six-free-great-ppc-tools/ http://www.dswei.com/2009/11/top-six-free-great-ppc-tools/#comments Sat, 28 Nov 2009 04:37:34 +0000 Kent http://www.dswei.com/?p=187
  • Google Adwords Editor:  http://www.google.com/intl/zh-CN/adwordseditor

    • AdWords Editor is a free Google application that you download onto your desktop. It allows you to work offline and upload your changes when you are ready

  • Adwords Wrapper: http://www.mikes-marketing-tools.com/adwords-wrapper.html

    • A free tool brought to you by Mike’s Marketing Tools that quickly and easily changes a raw search term into one or all of Google’s match types.

  • Keyword Combiner: http://www.searchenginepromotionhelp.com/m/keywords-combiner/word-combinations.php

    • Quickly merge two or three lists of words.

  • Google Angency Toolkit: http://www.google.com/agencytoolkit/

    • It’s a one stop shop for all the resources that Google offers agencies and individual advertisers.

  • Keywords Typo Generator  http://www.seochat.com/seo-tools/keyword-typo-generator/

    • It’s used to look for some keywords which people will type by mistake

  • Visual Thesaurus

    • OK so this one is not 100% free but for $2.95 a month we decided it is close enough! Basically the visual thesaurus helps you find new synonyms while displaying them in a handy word map. ]]> http://www.dswei.com/2009/11/top-six-free-great-ppc-tools/feed/ 0 The Skill of Dynamic Keyword for Landing Page http://www.dswei.com/2009/10/the-skill-of-dynamic-keyword-for-landing-page/ http://www.dswei.com/2009/10/the-skill-of-dynamic-keyword-for-landing-page/#comments Fri, 30 Oct 2009 11:27:16 +0000 Kent http://www.dswei.com/?p=142 I found this by coincidence, mainly it’s for google adwords,  just add the keywords and the end of thr URL: ?keyword={keyword}.

    First, put the code below in the php file

    <?php
    if(isset($_GET['keyword']))
    $keyword=$_GET['keyword'];
    else
    $keyword=’Main Keywords’;
    ?>

    It means you can get the keyword from the URL, if the url does not have the keywords, then it’ll get the main one, it’s default.

    Then put this php code in the position where you want to put, the keywords would change as you wish.

    <?php echo $keyword;?>

    So, you can see the landingpage here:

    http://www.dswei.com/test/landingpage.php default is Kent Deng

    http://www.dswei.com/test/landingpage.php?keyword=how are you

    http://www.dswei.com/test/landingpage.php?keyword=hook you

    It’s good to make a setting like if you rank better, you can change you title to be dynamic, so that everybody search for you can see exactly what they want.

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