Kent’s Blog

Make the most of your Google AdWords reports

One “mistake” that we consistently see when conducting one of our AdWords account audit and strategy sessions or when beginning work with a new client is that the AdWords report center is not used effectively, or maybe even not at all. In order to know what is working, what is not working and how to [...]

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Google Adwords Quality Score

The orginal content comes from Gorgon’s PPC blog, it’s so cool, and here is his link:  http://www.gordonchoi.com/google-adwords-quality-score-for-beginners-20090518 Google’s pay-per-click advertising system Adwords determines ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating quality. To master Adwords, you will need to first understand Google’s Quality Score algorithm. Google’s Official Guides on Adwords Quality Score Adwords Quality Score [...]

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Top Six Free Great PPC Tools

Google Adwords Editor:  http://www.google.com/intl/zh-CN/adwordseditor AdWords Editor is a free Google application that you download onto your desktop. It allows you to work offline and upload your changes when you are ready Adwords Wrapper: http://www.mikes-marketing-tools.com/adwords-wrapper.html A free tool brought to you by Mike’s Marketing Tools that quickly and easily changes a raw search term into one or all of [...]

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The Skill of Dynamic Keyword for Landing Page

I found this by coincidence, mainly it’s for google adwords,  just add the keywords and the end of thr URL: ?keyword={keyword}. First, put the code below in the php file <?php if(isset($_GET['keyword'])) $keyword=$_GET['keyword']; else $keyword=’Main Keywords’; ?> It means you can get the keyword from the URL, if the url does not have the keywords, then it’ll get the main one, it’s default. Then [...]

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