Kent’s Blog

Baidu Retires Old PPC System

I konw it happened, but my english isn’t good enough to translate all for baidu’s Phoenix Nest. this is from Gordon, great! Baidu officially retired the old PPC auction system, Classic Edition, as of 1 December 2009. All PPC keyword bidding are to run through the new system, Phoenix Nest. The integration of the Classic Edition and Phoenix [...]

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Google Adwords Quality Score

The orginal content comes from Gorgon’s PPC blog, it’s so cool, and here is his link:  http://www.gordonchoi.com/google-adwords-quality-score-for-beginners-20090518 Google’s pay-per-click advertising system Adwords determines ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating quality. To master Adwords, you will need to first understand Google’s Quality Score algorithm. Google’s Official Guides on Adwords Quality Score Adwords Quality Score [...]

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Top Six Free Great PPC Tools

Google Adwords Editor:  http://www.google.com/intl/zh-CN/adwordseditor AdWords Editor is a free Google application that you download onto your desktop. It allows you to work offline and upload your changes when you are ready Adwords Wrapper: http://www.mikes-marketing-tools.com/adwords-wrapper.html A free tool brought to you by Mike’s Marketing Tools that quickly and easily changes a raw search term into one or all of [...]

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