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Chinese Keywords Search Engine Marketing in 2nd in Baidu
Google is gone, and I don’t konw what’s next. But it didn’t make any influence to us, we didn’t most the English search engine marketing and English B2C. Kind of a small trading company. and I saw many white guy began to talke about the rank in baidu, how to konw more about baidu, as the PPC [...]
Continue reading...Tactic Stuff About Long Tail
17. March 2010
Long tail does not mean that you should spend hours stuffing (or just adding) relevant keywords to your pages. That spoils your copy and usually takes too long to be profitable. It means that you: Plan the structure of your site’s content, organizing it into categories, e.g. sports cars and family cars for a car site. Allocate [...]
Continue reading...Make the most of your Google AdWords reports
11. March 2010
One “mistake” that we consistently see when conducting one of our AdWords account audit and strategy sessions or when beginning work with a new client is that the AdWords report center is not used effectively, or maybe even not at all. In order to know what is working, what is not working and how to [...]
Continue reading...Ten Ways to Bulk Check The Page Rank
16. December 2009
No matter who you are, nowadays it’s impossible for a webmaster to have only one website, most of the webmasters have more than 10 or even twenty websites. The more websites you have, the harder it is to manage them all, but the basic tool you have to use is PageRank Checker. and of course we [...]
Continue reading...Compress The Website With GZIP Compression
10. December 2009
Compression is part of User Experience stuff, improve the UE and people will feel happy for your website, then Compression is a simple, effective way to save bandwidth and speed up your site. I hesitated when recommending gzip compression when speeding up your javascript because of problems in older browsers. The tricky part of this exchange is [...]
Continue reading...Baidu Retires Old PPC System
9. December 2009
I konw it happened, but my english isn’t good enough to translate all for baidu’s Phoenix Nest. this is from Gordon, great! Baidu officially retired the old PPC auction system, Classic Edition, as of 1 December 2009. All PPC keyword bidding are to run through the new system, Phoenix Nest. The integration of the Classic Edition and Phoenix [...]
Continue reading...Google Adwords Quality Score
9. December 2009
The orginal content comes from Gorgon’s PPC blog, it’s so cool, and here is his link: http://www.gordonchoi.com/google-adwords-quality-score-for-beginners-20090518 Google’s pay-per-click advertising system Adwords determines ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating quality. To master Adwords, you will need to first understand Google’s Quality Score algorithm. Google’s Official Guides on Adwords Quality Score Adwords Quality Score [...]
Continue reading...Changing User Agent in Firefox To See As Googlebot
1. December 2009
Normally, we can only visit the website use the user-agent of people, but sometimes we can look into the website like the robot does, such as fetch as googlebot. One small problem is you can only to see fetch as googlebot in the google webmaster tool, so you can’t see other sites’ situation. and today I’ll [...]
Continue reading...Top 10 PPC/CPC advertising programs
30. November 2009
Today’s list is mainly English advertising programs, of course we have baidu and other ad system, but I think it’s easier to make money in english. CPC For Advertisers Cost per click is really helpful for the advertisers who are looking for potential customers in their niche at a very low cost. Advertisers are changed for every [...]
Continue reading...Top Six Free Great PPC Tools
28. November 2009
Google Adwords Editor: http://www.google.com/intl/zh-CN/adwordseditor AdWords Editor is a free Google application that you download onto your desktop. It allows you to work offline and upload your changes when you are ready Adwords Wrapper: http://www.mikes-marketing-tools.com/adwords-wrapper.html A free tool brought to you by Mike’s Marketing Tools that quickly and easily changes a raw search term into one or all of [...]
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25. March 2010
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