Long tail does not mean that you should spend hours stuffing (or just adding) relevant keywords to your pages. That spoils your copy and usually takes too long to be profitable. It means that you:
- Plan the structure of your site’s content, organizing it into categories, e.g. sports cars and family cars for a car site.
- Allocate (e.g.‘tag’) existing content to relevant categories.
- Each category has a category home page, e.g. a sports car page, that lists links to relevant pages on your site.
- For each category, find target keywords (of course I really mean keyword niches). E.g. italian sports cars, sports car insurance.
- If a keyword niche is big then make it a category. E.g. italian sports cars might become a category. Planning a site’s structure can be a big job.
- For each target keyword, commission or write a long article with lots of words.
- Don’t sweat on the individual keywords within your articles. Leaving that copy natural will target 1000s (sometimes 10s of thousands) of keywords. The big job is the initial keyword research and subsequent site planning.
- Analyze results. Which keyword niches bring the most response? Continue your keyword research – looking for more keyword niches to target.
March 31st, 2010 at 4:57 pm
cool long tail strategy