The orginal content comes from Gorgon’s PPC blog, it’s so cool, and here is his link: http://www.gordonchoi.com/google-adwords-quality-score-for-beginners-20090518
Google’s pay-per-click advertising system Adwords determines ad ranks by applying advertisers’ keyword bids (cost-per-click) and by evaluating quality. To master Adwords, you will need to first understand Google’s Quality Score algorithm.
Google’s Official Guides on Adwords Quality Score
Adwords Quality Score is calculated every time your keyword is eligible to trigger an ad and the Quality Score algorithm varies on whether it is affecting ads on Google and the Search Network or ads on the Content Network:
- What is Quality Score and how is it calculated?
- How are ads ranked?
- How is my keyword’s Quality Score used?
Improving your keywords’ Quality Score is the best way to get your ads to appear above Google’s organic search results:
Quality Score is calculated for contextually-targeted and placement-targeted ads:
- Is a Quality Score calculated for my contextually-targeted ads?
- Is Quality Score calculated for ad groups with placements only?
Landing page quality and landing page load time both contribute towards the calculation of Adwords Quality Score:
- Landing page and site quality guidelines
- How does load time affect my landing page quality?
- How is landing page load time evaluated?
- How can I improve my landing page’s load time?
Click through rate (CTR) is one of the most important factors in determining your keywords’ Quality Score, but you still should not forget other factors:
Tips from Other Adwords Experts on Quality Score
- Google Quality Score Handbook: PPC Hero’s comprehensive Adwords Quality Score handbook which also includes topics from the history of Quality Score to how you should react to the ever evolving Quality Score.
- Google Adwords Quality Score Factors Demystified: BG Theory’s in-depth explanations of Adwords Quality Score
- Google Adwords Quality Score Factors Chart: Again, BG Theory put up a reference chart that shows how the major Quality Score factors affect the different Quality Score types.
- Adwords Quality Score FAQ: PPC Discussions’ experience and perspective on Adwords Quality Score
- Demystifying Google Quality Score & the Click Thru Rate Factor: This Search Engine Journal article examines how large quantity of keywords can negatively affect your Adwords Quality Score.
- The Google Quality Score Paradox: PPCblog.co.uk’s perspective on Google’s Quality Score
- Understanding Google Adwords Quality Score: An SEOmoz article that explains the factors being used to formulate Quality Score.
- Google Quality Score: What’s the True Measure of “Quality” Anyway?: Google Blogoscoped explains the elements of the Quality Score that you should focus on.
- The Impact of Quality Score: Click Equations explains how Quality Score impacts your Adwords account and paid search success.
- New Google Adwords Quality Score Change – And How It Affects You: ROI revolution examines how determining keyword quality in real-time can affect you.
Major Quality Score updates (via the Inside Adwords Blog)
- A New Addition to the Quality Score: (December 2005) Landing page quality was first incorporated into Adwords Quality Score for Google’s Search Network in which low quality landing page will cause an increase in your minimum bids of your keywords.
- Landing Page Quality Update: (November 2006) Google extended landing page quality to Google’s Content Network.
- Quality Score Updates: (February 2007) Google would set a lower Minimum Bid to keywords with limited historical data and improve the Quality Score algorithm to make it more accurate in predicting the quality of all ads.
- Landing Page Load Time Now Affects Keywords’ Quality Scores: (June 2008) The landing page load time of your site would start to affect Adwords Quality Score.
- Quality Score Improvements to Go Live in Coming Days: (September 2008) Adwords Quality Score would be re-calculated at the time of each search query, The “Inactive for Search” keyword status would be phased out and your keywords’ Minimum Bids would be replaced by First Page Bids.
- Improvements to Ads Quality: (October 2008) Google announced an improvement to normalize CTR regarding different ad positions and a formula update to promote an ad from the right side of the page to the top spot above organic search results.
December 10th, 2009 at 5:40 am
Great collection of Quality Score resources. Thanks for linking to the Quality Score post on ClickEquations!
Your readers might also be interested in our white paper, The Advanced Guide to Improving Quality Score - http://www.clickequations.com/adwords-quality-score-c/
Cheers,
Alex Cohen
Senior Marketing Manager, ClickEquations
January 17th, 2010 at 10:00 pm
Kent, thanks for using my post, so I guess you like it so much
I have made an update to this original post. So I guess you may want to review and have a update as well:
http://www.gordonchoi.com/google-adwords-quality-score-for-beginners-20090518
January 18th, 2010 at 4:18 pm
@Gordon Choi Thanks for sharing, it’s very helpful to me
February 3rd, 2010 at 3:12 am
I love to read your blog because it’s both funny and inspiring,a lot of times both these elements in a single post. Wishing you all the best for 2010. Have a good one